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Beauty Launches

Valentine’s Day Collection from ColourPop

This year’s Heart to Get collection features cute, heart-shaped packaging for lip and cheek products.

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By: Rachel Klemovitch

Assistant Editor

This year, ColourPop debuts its limited-edition Valentine’s Day collection ‘Heart to Get.’

After last year’s Valentine’s collection sold out in just 24 hours, this year’s limited-edition lineup includes new heart-shaped packaging. 

The full collection includes an eyeshadow palette, Shadow Stix duos, Super Shock Blushes, and Ultra Glossy Lips. 

The Heart to Get Eyeshadow Palette has 12 cool pinks and silvery taupes. It is a versatile palette for a playful, flirty look that can be taken from day to night, including 5 different finishes: Matte, Metallic, Super Shock, Pearlescent Glitter, plus a brand-new Metallic Chrome. 

The limited-edition Valentine’s Day Shadow Stix Duos has a super creamy formula that glides on smoothly for vibrant looks. It’s easy to use, ultra-pigmented, and long-lasting for high-impact color. The built-in sharpener also helps to create a precise tip.  

Shades include Love at First Swipe with What Did I Miss, a cool-toned pink; and Keep Dreaming, a soft, cool-toned matte pink; as well as For Your Eyes Only with Not Available, a slivery taupe; and Try Harder, a soft, cool toned matte taupe. 

Super Shock Blushes are available in the cutest, limited-edition heart compacts. This pigmented bouncy formula effortlessly blends into the skin for a glowy flush that’s weightless, buildable, and long-lasting. 

Available shades include Not Your Baby, a baby pink pearl; Feeling’s Mutual, a bubble gum pink pearl; and Cuter Than Cupid, a cherry magenta pearl. 

Juicy pouts are also possible with the limited-edition Valentine’s Day Ultra Glossy Lip, also in the cutest heart packaging. The flexible paddle applicator applies a perfect plush layer that looks and feels amazing

One swipe of this hi-shine, smoothing formula is infused with Hyaluronic Acid, Kakadu Plum, and Sweet Cherry Oil to hydrate & nourish lips. 

Limited-edition shades are 2 Die For, a sparkling baby pink with a pearlized finish; Your Obsession, a mauvy pink with a crème finish; and Still That Girl, a bright baby pink with a crème finish. 

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